With new incarnations of the now retro activity of straight up movie watching in the cinema seemingly reaching saturation point, yet another is upon us – not outdoor cinema, floating cinema, immersive cinema but…edible cinema.
Dubbed a chance to experience film not only through sight and sound but also through “aroma, texture and taste”, attendees of one of these exclusive experiences are supplied with a tray of numbered pots containing mystery bite-sized food tasters designed to be consumed during specific moments of the film.
The concept is certainly unique, and while it may seem to be somehow grasping at innovation-for-innovation’s-sake straws, the carefully concocted and painstakingly thought through tasters really do awaken all the senses, creating whole new layers of excitement and anticipation and enhancing key moments of a movie.
Yesterday’s instalment, however, was perhaps pushing that limit by enhancing what is already an onslaught for the senses – a preview of the critically divisive Mother!, a psychological thriller from the director of Black Swan, The Wrestler and cult classic Requiem for a Dream, Darren Aronofsky.
Dark and disturbing, the film itself is a visually bold and gory exploration of anxiety and the conscious versus subconscious. Couple this with some equally dark and experimental uses of flavour and texture via perfectly timed tasters – “Amorous Intruders” and “Mother’s Ruin” to name but a few without giving too much away – and the result may be too much for some to handle. But those with an appetite for adventure, away from the comfort of a lush cinema screening room, should get stuck in.
If this provocative movie weren’t already enough to challenge one’s sensibilities, this latest experience from Edible Cinema will leave you a shell of your former self.
By Sarah Bradbury. First published on The Upcoming on 14th September 2017.
Mother! is released nationwide on 15th September 2017.
For further information about Edible Cinema visit the website here.