24-year-old Lauv (aka Ari Strapans Leff) has achieved over a billion total plays of his songs. Let that sink in for a minute. A billion. The American artist released his first EP Lost in the Light in 2015 and has since achieved viral success. Tracks such as I Like Me Better, The Other and A Different Way with DJ Snake, plus his work co-writing and co-producing for others – such as No Promises for Cheat Codes and Demi Lovato – have catapulted him to online fame all over the world. Coupled with high profile gigs, including twice touring with pop master Ed Sheeran, his contemporary approach to alt-pop, honest songwriting and connection with his fans has proved a winning formula with a new generation of music-lovers.
We sat down with the artist while he was in London to discuss his latest single There’s No Way (featuring Julia Michaels), how his experiences have shaped him as an artist and the secret ingredient to his viral success.
By Sarah Bradbury. First published on The Upcoming on 22nd November 2018.
Video: Filippo L’Astorina
There’s No Way feat Julia Michaels is out now. Lauv is at Shepherd’s Bush Empire on 5th June 2019.